Product Creation Formula

Good products start by solving a real problem. This guide offers a step-by-step approach to turning an idea into something people want, from the first concept through to launch day.

You will see how to spot product ideas worth pursuing, research the market before you invest, handle the key steps leading up to a release, and put together a launch strategy. A bundle of supporting marketing material is included to help you promote what you create.

You will learn how to

• Identify promising product ideas
• Carry out thorough market research
• Work through the important pre-launch steps
• Build a successful launch strategy

Bundle contents

• A detailed list building report
• A mobile-responsive lead generation minisite
• Confirmation and thank-you pages
• Three email swipe templates
• A graphics pack
• Ten extra opt-in page headlines
• Five tweets and five Facebook posts
• Five forum signatures and five email signatures